She has worked with clients to reorganise their online communications to ensure greater productivity and is well-versed in viral marketing and online marketing.

She has successfully raised awareness for issues and products using Twitter, blogs, wikis and Facebook.

She managed the development of Learning Media’s first company intranet, which included integrating social media tools into the site, writing and uploading all the content, developing the navigation and managing its implementation.

She also started National Library’s first e-newsletter, which is a key communication tool for the library.

Emma spent several years at Te Papa leading the concept development of high-profile exhibitions, including initiating the museum’s first online exhibition about Maori Showbands.

She has a love of plain English and has written on almost every subject for print and online, including the Ideas Shop website and a book on Ancient Greece for Canadian school children.

Her formal qualifications in Fine Arts and Museum Studies, broad work experiences, and willingness to say ‘yes’ to opportunities give her a unique skill set.

Emma is a current board member of IABC Wellington.