Curiosity . . . bad for cats, good for business.
As information and our knowledge about that information expands, the amount that we don’t know also becomes more apparent. This paradox of growing knowledge while growing ignorance is what keeps life interesting. It keeps us curious. It keeps us innovating.
Curiosity is critical to progress and the key to growth — to discovering unmet needs, finding a better way, creating a new product — and often starts with a simple question, “I wonder ____?”
IdeasLab is the space where the people at Ideas Shop – and their clients – ask lots of questions. It gives us the rigour, discipline and the structure to learn, create and explore.
IdeasLab is how Ideas Shop makes a difference to our communities, our economy, our industry and our world. Dip into the work and ideas that make up IdeasLab: