At this year’s Ideas Shop annual BarCamp, I presented on the do’s and don’ts of Twitter.

I conducted an opinion poll with my fellow Ideas Shop public relations consultants, on whether they still believed there are companies in New Zealand, who are not using or even aware of social media in the work place, and to my surprise they thought there were. 

There are in fact, a lot of small, medium and large organisations, who either underestimate the power of social media or think that a company’s reputation can’t possibly be affected by a meagre tweet.