“Got any leopard print? Thus ran the subject line in an e-mail from my husband about Grabaseat’s controversial Cougars ‘Win tickets to the NZI Sevens’ promotion.

Having missed out on tickets, he was harbouring a faint hope I’d turn cougar - by popular definition a 35-plus party girl with a taste for younger men -  and shove on a push-up bra and centimetre of slap for a shot at the prize.

His wasn’t the only message. My inbox was soon overflowing thanks to outraged girlfriends forwarding the website link.