NZ PR Blog
Staff a forgotten stakeholder when thinking about reputation
Reputation and trust are terms being bandied about by just about everyone at the moment. So I wasn’t particularly surprised when I opened the March edition of NZ Marketing Magazine to find an article about the need to protect a company’s reputation...
Posted by Amanda Woodbridge on Sunday 15th Mar 2009
Developing creativity
Learning how to develop creativity can transform wild ideas into effective business strategies. Creativity is often marketed as something elusive that only a few people are born with. However, I believe that by working at it, everyone can develop and hone their creativity skills.
Be alert. I’m not saying you have to be a meerkat about it – just pay attention to what’s going on around you. I notice...
Posted by Emma McCleary on Monday 9th Mar 2009
Tweet Tweet
It’s taken me a while to warm up to Twitter. I could not see why anyone was interested in what I was doing right now. It’s a bit like acceptable eavesdropping.
For those of you who don’t know what I am talking about, Twitter is a social network that lets you tell your friends/ colleagues/followers what you are doing at any given time. It also lets you see what everyone else is up to. It’s a kind of worldwide bulletin board of tiny...
Posted by Anna Kominik on Tuesday 17th Feb 2009
Authenticity more important during a recession
The news is full of stories about the impact of the recession on our economy. In the past few weeks Contact Energy has announced a significant profit warning, NZIER says 32 percent of employers expect to lay off staff in the next quarter (the lowest since 1991) and the Prime Minister has called for a freeze on MPs' pay rises.
We've also seen many companies laying off staff - according to...
Posted by Amanda Woodbridge on Sunday 8th Feb 2009
Call me loyal
People go to university to study loyalty programmes; experts pontificate at any number of conferences how they can help grow your business by strengthening customer loyalty and ensuring repeat business.
From the world-leading Fly Buys (apparently it has a higher household penetration in New Zealand than any comparable scheme worldwide) to the humble coffee card we, as...
Posted by Mark Russell on Sunday 1st Feb 2009
Making testimonials work for your business
By Guy Randall
Trust is the most precious element in marketing. Believable testimonials – positive 'word of mouth' recommendations for a product or service – are an essential part in marketing your business.
...
Posted on Monday 26th Jan 2009
The future of Business and PR – a flat world
“What happens when analysts and media – once necessary aggregators if a business wanted to reach mass audiences – lose their unique ability to reach those audiences or to legitimise the company’s message?”
So said the Arthur W. Page Society report on “The Authentic Enterprise.” There were no big surprises in the study, but, it does a good...
Posted by Anna Kominik on Wednesday 21st Jan 2009
Great Public Relations Good for Business
Great Public Relations will get your business noticed, connect you with the right people, get you profiled in the media and increase your reputation in the marketplace.
Shortly after establishing Ideas Shop I worked with a product inventor who wanted to promote his latest invention. I secured him a profile in New Zealand Business, a publication that was read by an ex-pat New Zealander holidaying in Australia. The ex-pat contacted my client and took on the European rights – taking our...
Posted by Dan Ormond on Monday 5th Jan 2009
What’s wrong with awareness-raising campaigns?
A few people have asked me since my last blog ‘what’s wrong with awareness-raising campaigns?’
I certainly didn’t mean to give the impression that they don’t work – they most certainly do. But my point is that they won’t generally work on their own.
Here’s an example: over the past 12 weeks one of my colleagues and I ran a sustainability challenge to encourage everyone in our office to be more sustainable at home (we’re...
Posted by Amanda Woodbridge on Monday 29th Dec 2008
Tis the season every day
We all know that Christmas is a popular time for organisations seeking donations for those expecting another not-so-festive season.
However, the people and organisations that will struggle through the silly season are also those that struggle on the other 355 days of the year. As professional communicators, how we communicate that message year-round is critical.
It’s about more than the money
The real communications task is in raising awareness of the...
Posted by Emma McCleary on Monday 22nd Dec 2008