Well, it seems the media does find controversy irresistible – no matter what the topic is, as is evident from KFC’s recent impressive public relations coup.

Who would have thought that the launch of yet another greasy fast-food product could engage social media and high-level prime time media for several days? Indeed, this blog proves the impact is lasting!

It’s not surprising really. Has not controversy always been a clincher for getting in the news? A mix of heated public debate, social division, mass movement, a contradiction of political correctness… and away you go. And, as far as I can see, the ‘double down’ provided the media with the perfect ‘controversy’ blend.

That said; whether or not anti-PC public relations is good for your brand in the long-term is another matter. 

Using a negative spin to capture customers – and media – by preying on their taste for rebellion is nothing new. In the extreme, there is America’s Heart Attack Grill which regularly captures media attention with its overt gluttony. . .a quick Google news results search will support that claim.

However, it doesn’t necessarily follow that “no publicity is bad publicity” as the saying goes. Time will tell what impact the burger coup will have on KFC’s long-term sales and brand – though certainly outlets in New Zealand will be rubbing their hands together in the wake of the short-term media-stimulated sales.

Indeed, I’ve been surprised at how many people I know who’ve tried one of these boring food items out of sheer – media-stimulated – curiosity! 

It makes one ponder the ethical boundaries around good public relations and media coverage… and what, in the long-run, is good for your brand.

Meanwhile, here’s a blog worth reading…