We’re communicators and we’re judged by how well we communicate our messages and our clients’ messages. I like to think we do a pretty good job.

But every now and then I’m still stunned by the power of simple messaging and just how creative our peers can be.

Who’d have thought New Zealand could learn from our Canadian cousins on how to engage young people about the dangers of sun burn. Please share this with every Kiwi teenager you know:

And here’s an example about how, by tweaking your message, you can achieve spectacular results:

There are many more examples out there on the interweb ... we’d love you to share them with us.