Is the Kellogg’s brand flaking?

Earlier this month I was reading the online PR newsletter from Mumbrella and was intrigued by a story about the Australian Cancer Council, who are currently embroiled in a battle with Kellogg’s. They’re calling for the removal of cartoon characters such as Coco the Monkey, Tony the Tiger and Snap, Crackle and Pop from Kellogg’s packaging and marketing campaigns for sugar laden cereals to...

Posted by Jillian Keogh on Friday 7th Oct 2011