Blog Posts September 2010
NZ PR blog: A bird in the hand is worth two in the bush (or, look after your existing customers)
There are many things you can be certain of in business. One is that the easiest form of business development is to grow your existing customers. Another is that your staff will not stay with you forever – staff turnover is a fact of life, which brings with it both opportunities and some risks.
The risks of staff turnover are important to consider from a customer and public relations perspective. Does your staff member have relationships with people outside your business? Chances...
Posted by Rachel Moore on Tuesday 28th Sep 2010
NZ PR blog: Air New Zealand . . . pure Gold
It’s increasingly difficult to keep personal information about ourselves personal.
Trying to decipher Facebook’s security settings to protect your personal details is like attempting to solve a Rubik’s Cube.
Fly Buys appears to monitor my spending habits to the point I receive “personal” letters from my local supermarket tempting me to buy groceries I’m actually not interested in.
Credit card companies bombard me with letters advising I’m one of the chosen few, as do...
Posted by Mark Russell on Monday 27th Sep 2010
NZ PR Blog: Kiribati – a disappearing nation?
I was in Kiribati again earlier this month as part of a Pacific delegation to determine ways that NZ Aid, government, philanthropy and nongovernment organizations can work together to make a difference for the people in that part of the world.
Kiribati is about as far as you can get from most places. Straddling the equator, it comprises 33 atolls and has one of the largest Exclusive Economic Zones (EEZ) in the world, predominantly fished by other nations.
But this trip (my...
Posted by Anna Kominik on Monday 20th Sep 2010
NZ PR Blog: The importance of measurement
Measurement. It’s best practice but how many of us actually do it? Apparently not that many. At least, that’s what I learnt when I attended the IABC international conference in Toronto.
Speaking with many of the delegates, it seems that a lack of time and budget hinder many communications practitioners from measuring success – it’s not just us Kiwis!
The Gold Quills, the Oscars for our industry, were established by IABC to celebrate best practice - and in particular to reinforce...
Posted by Amanda Woodbridge on Thursday 16th Sep 2010
NZ PR Blog: Cantabrians seek solace online
When the earthquake initially hit Christchurch in the early hours of Saturday morning it seemed that all major communication links were severed.
Posted by Jillian Keogh on Friday 10th Sep 2010
NZ PR Blog: Adoption Cycle
As I sit here on a miserable Sunday afternoon preparing two new work proposals I find myself thinking how easy it is to focus on the channel and tactics without understanding the audience first.
Both projects are consumer campaigns to drive the uptake of new technology. There is a compelling case for both and households have a lot to gain from adopting both technologies.
On the face of it, a cookie-cutter approach would work well - a few well placed media articles, active...
Posted by Dan Ormond on Wednesday 8th Sep 2010