Blog Posts August 2010
NZ PR blog: Listening to your readers
The Dominion Post recently made changes to its Saturday newspaper, generally the most popular day for readership. The decision to move from four sections to two sections of 32 pages each was aimed at providing more value for readers.
However, it seems the best intentions of newspapers chiefs was not appreciated by the people that matter most – the readers.
While the greater news content was welcomed, the decision to include the best read sections in Section A made it impossible...
Posted by Sam Halstead on Monday 9th Aug 2010
NZ PR blog: Profit or Moral Purpose?
One of the things I enjoy most about working in the world of communications and public relations is exposure to new and inspiring people from all over the world.
The latest one for me has been British corporate philosopher, writer and researcher Professor Roger Steare. A 21st century EF Schumacher (Small is Beautiful), Professor Steare is working to transform our growth-obsessed economic culture into one where people are returned to the economic equation.
I have been lucky...
Posted by Alice Taylor on Monday 2nd Aug 2010