Blog Posts June 2010
NZ PR Blog: Social media for internal communications II
Report from day two (conference) of Melcrum’s Internal Communications...
Posted by Emma McCleary on Wednesday 30th Jun 2010
NZ PR Blog: Social media for internal communications
Report from day one (workshops) of Melcrum’s Internal Communications and Social Media conference.
Companies spend huge amounts of time and money managing their reputation. However, they often overlook two key areas – online communication and using their staff to drive messages and information about their organisation...
Posted by Emma McCleary on Wednesday 30th Jun 2010
Facebook isn’t the problem. You are.
When I was at university nobody I knew had a cell phone so nothing I did at parties on Saturday nights ended up on Facebook - not that Facebook had been invented then.
Today everyone has a camera and access to social networking and the media is rife with stories about people behaving badly on Facebook. Some people get sacked, others never get hired and...
Posted by Emma McCleary on Wednesday 23rd Jun 2010
NZ PR Blog: PR and Events
When I read the Sunday Star Times social pages I often think that’s probably what some people think I do for a living – attend parties with beautiful people all the while sipping Veuve Clicquot.
PR and events seem to go hand in hand – they’re a great way to deliver key messages to an audience of interested people and if you can get media photographers along then can also get coverage in the social pages so the people who didn’t attend wish they had.
I began my career in museums...
Posted by Emma McCleary on Wednesday 16th Jun 2010
NZ PR Blog: Three cheers for the media and our parliamentary system
A politician stuffing his face with chocolate while ogling porn. A former minister treating his partner to flowers and massages... all on the taxpayer.
You can see why New Zealand's media has gone wild for the credit card expenses scandal sweeping Parliament. Salicious details make great reading and the chance to embarrass those errant MPs is too good for the media to miss.
The drip feeding of the inappropriate and sometime bizarre spending - gleaned from over 7000 pages of...
Posted by Sam Halstead on Tuesday 15th Jun 2010
NZ PR Blog: Great customer service is one of the best forms of PR
I’m a customer service professional. I’ve been working for the past 20 years, and in every job I’ve had there have been clearly identified customers, and it’s been my role to assist them.
I can’t think of a job that doesn’t have a customer of some nature, be it internal or external. Can you?
I’ve been really lucky in my career to have had some great customer service training. The downside of having had the training is that it makes me intolerant when I’m the recipient of poor...
Posted by Rachel Moore on Friday 11th Jun 2010
NZ PR Blog: The Social Android
There is something paradoxical about seeking a ‘work/life balance’ through having home-based online access to your workplace … is that balance - or blur?
As a part-timer who loves my job, I’m increasingly aware of the potential blending of my professional and personal lives within the seductive window of my Microsoft Outlook inbox. After all, checking in on my work emails when I am technically not working doesn’t constitute real work – or does it?
I am certainly not the only...
Posted by Alice Taylor on Wednesday 9th Jun 2010
NZ PR Blog: The myth about social media
Amanda blogging at the IABC 2010 World Conference in Toronto
Three hours into a 32 hour round-trip to this year’s IABC conference in Toronto I’m already inspired – and I haven’t even landed in Toronto yet!
As I flick through the May edition of CW, IABC’s international magazine for communications/PR practitioners, several stories suggest that social media has fundamentally changed the role of communications practitioners. I’ve heard it bandied...
Posted by Amanda Woodbridge on Tuesday 8th Jun 2010
NZ PR Blog: Time to get on the ball
So former All Black Andy Haden has kept his post as a Rugby World Cup Ambassador after apologising for his use of language.
The last few days must have been as bruising as any Mr Haden ever experienced on the rugby field. But now he could create real positives by building on that apology. He could stand up and tell New Zealand that he’s learnt, and so should everyone, that it’s not acceptable to make fun of anyone because of their race or, for that matter, gender, sexuality or...
Posted by Patricia Thompson on Tuesday 1st Jun 2010