Blog Posts May 2010
NZ PR Blog: Mix business and pleasure on Foursquare
I’m Mayor of Ideas Shop. And Caffe Italia in Berhampore. And I aspire to becoming mayor of Floridita’s on Cuba as well. But don’t tell the incumbent or I’ll never unseat him.
Your votes can’t help me, sadly, as universal suffrage plays no part here. Success is down to the number of times I visit and check in at these locations using Foursquare, the sizzling location-based app coming to a smart phone near you.
Some short-sighted social...
Posted by Mark Russell on Monday 24th May 2010
NZ PR Blog: Outsourcing Social Media expertise: to do or not to do? That is a contested question...
The current social media explosion is often likened to the Internet’s doubted beginning where many people scoffed and said: “the Internet will never take off!” I have my money on social media being much the same - you can either embrace it now, play catch-up later or wither by the wayside. In saying that it’s not appropriate for all businesses, but for many it is.
The businesses that decide to use social media or are thinking about it are faced with the contested question of whether...
Posted by Alicia Caldwell on Monday 24th May 2010
NZ PR Blog: Planned giving; the way of the future
Ideas Shop is currently involved in a communications project around giving and generosity so naturally the topic has been talked about in the office.
Posted on Thursday 20th May 2010
Online reputation management
In response to the pre-morning tea masterclass at Social Media Junction run by Andy Beal.
Reputation management can be precarious – good balance is vital and the wrong footing can pitch you over the edge into the abyss of public criticism. Managing reputation is an art and offline (in the real world) it’s an area that companies spend a lot of money on. However, managing it online (when you’re business or product can...
Posted by Emma McCleary on Tuesday 18th May 2010
NZ PR Blog: Monkey see, monkey do
The morning (part 2) on day one at Social Media Junction, Auckland.
There have been some great case studies talked about at Social Media Junction. Probably because of my background in museums, the GLAMS (Galleries, Libraries, Archives, Museums) case studies really got me invigorated.
Here’s a range of some of what’s being talked about. Not all, but enough to get your blood pumping and the ideas generating…
Posted by Emma McCleary on Monday 17th May 2010
Sometimes it’s good to be a goose
The morning on day one at Social Media Junction, Auckland.
Mark and I took the redeye to Auckland this morning for Social Media Junction, a one-day conference and one-day masterclass in social media and online reputation management.
You can read what we’re saying on Twitter by following www.twitter.com/...
Posted by Emma McCleary on Monday 17th May 2010
A new oil crisis: a crisis of reputation
The leaking of 210,000 gallons of oil each day into the Gulf of Mexico is without a doubt a reputation crisis for BP (as my colleague Jillian noted last week) - but it's very quickly becoming a crisis for the entire oil industry.
Commentators have suggested it could take another two weeks - and another 2.9 million gallons of oil - before the oil wells can be sealed.
Just as the Chernobyl disaster led many countries to revisit their use of nuclear power generators until safety...
Posted by Amanda Woodbridge on Thursday 13th May 2010
Crisis Management – can BP survive the spill?
BP Group is a British global energy company and the 4th largest organisation in the world.
On April 22 a BP oil drilling rig Deepwater Horizon, situated in the Gulf of Mexico, exploded and sank, resulting in the death of 11 rig workers, their tragic deaths now being over-shadowed by a major environmental disaster.
The British oil giant has vowed to harness all of its resources to battle the spill as it tries to salvage something of its carefully manicured image of environmental...
Posted by Jillian Keogh on Monday 10th May 2010