Blog Posts March 2010
Five ways to give without spending money Part IV
My colleague Emma’s final way to give without spending money was to ‘be happy’. Well gardening makes me happy, but I like to think that there are great ways to garden and give at the same time.
One: Acquaint yourself with New Zealand’s invasive weeds and do something about them. Pest weeds are often beautiful - many a glowing orange montbretia,...
Posted by Patricia Thompson on Wednesday 24th Mar 2010
Has product placement gone Gaga?
On March 11 2010, Lady Gaga unveiled her latest video for the song “Telephone”. The song has garnered some very mixed reviews, critics calling Gaga “ground breaking, bizarre, inspirational, and grotesque.”
Unfortunately, I won’t be discussing Gaga’s fashion sense, sexual ambiguity or attention grabbing music, today that’s already been covered a thousand times over.
However, I am very interested in discussing “Telephone” as an important milestone in branding history.
Posted by Jillian Keogh on Monday 22nd Mar 2010
Public relations: much more than mainstream media coverage
The common dilemma faced by many of us public relations consultants is how do we accurately measure the outcomes of our communications advice and activity?
We want to clearly demonstrate to clients a good return on their investment but how do we do this when, in the communications world, the results can be intangible?
Projects involving media profile are straightforward to measure; we audit the resulting media coverage. Internationally, many communications companies use...
Posted on Tuesday 16th Mar 2010
Let the Sevens go to Auckland
I’m a passionate Wellingtonian. I’m an ardent rugby fan. And I like to party – albeit less hedonistically than in my 20s and 30s.
But I won’t shed a tear if the Capital loses the hosting rights to the NZI Sevens to Auckland.
Why? Because we’ve lost the plot, and forgotten what the event is really all about. Or maybe it’s just collective greed . . . we’re all making money so it has to be good, huh?
Mayor Kerry Prendergast surprised no-one this week when she claimed we...
Posted by Mark Russell on Tuesday 9th Mar 2010
Five ways to give without spending money: Part III
Making a difference is a mantra that gets used a lot at Ideas Shop – and we do try to walk the talk with pro bono and voluntary work. But we’re on a real mission now, thanks to this blog. Here’s my "five ways to give without spending money":
One: Think about how you give. Is it random depending on which collector is standing on a street corner on a Friday morning, or do you take a more considered approach? There’s lots of great information on the...
Posted by Anna Kominik on Monday 1st Mar 2010