Blog Posts September 2009
Hard Hitting Headlines
The use of headlines in our online world is an excellent marker of the new democratisation of mass communication.
In the days of old (pre mid-1990s), headlines were the preserve of newspaper subeditors, many of who took great delight in the use of puns. Of course, the UK tabloids majored in this and some headlines are the stuff of legend: “Gord Help Us Now” (Gordon Brown moves into No. 10), “Moron Terror” (four people found guilty of London bombings), Super Caley Go Ballistic, Celtic...
Posted on Sunday 27th Sep 2009
The reputation management circus
Reputation management can be like tight rope walking – good balance is vital and the wrong footing can pitch you over the edge into the abyss (of public criticism).
It appeared that Cadbury didn’t anticipate the angry customer response to its change to palm oil. It is now busy back tracking with a move to fair-trade and the hope that customer loyalty will bring people back.
But Foodstuff’s move last week to back down on the 5 cent levy for plastic bags has left many people...
Posted on Sunday 6th Sep 2009