Blog Posts February 2009
Tweet Tweet
It’s taken me a while to warm up to Twitter. I could not see why anyone was interested in what I was doing right now. It’s a bit like acceptable eavesdropping.
For those of you who don’t know what I am talking about, Twitter is a social network that lets you tell your friends/ colleagues/followers what you are doing at any given time. It also lets you see what everyone else is up to. It’s a kind of worldwide bulletin board of tiny...
Posted by Anna Kominik on Tuesday 17th Feb 2009
Authenticity more important during a recession
The news is full of stories about the impact of the recession on our economy. In the past few weeks Contact Energy has announced a significant profit warning, NZIER says 32 percent of employers expect to lay off staff in the next quarter (the lowest since 1991) and the Prime Minister has called for a freeze on MPs' pay rises.
We've also seen many companies laying off staff - according to...
Posted by Amanda Woodbridge on Sunday 8th Feb 2009
Call me loyal
People go to university to study loyalty programmes; experts pontificate at any number of conferences how they can help grow your business by strengthening customer loyalty and ensuring repeat business.
From the world-leading Fly Buys (apparently it has a higher household penetration in New Zealand than any comparable scheme worldwide) to the humble coffee card we, as...
Posted by Mark Russell on Sunday 1st Feb 2009