NZ PR Blog
It’s All White now, but……
The All Whites’ parade through Wellington has brought the spotlight back to football and refreshed memories of those heady days when our boys managed to avoid getting beat in the World Cup.
I confess to being among those who thought having a parade was a spot OTT – Martin Devlin puts it rather well in his TVNZ blog.
Ultimately, however, there was a parade because the public wanted one. The...
Posted by Patricia Thompson on Monday 26th Jul 2010
To tweet or not to tweet, is that your question?
At this year’s Ideas Shop annual BarCamp, I presented on the do’s and don’ts of Twitter.
I conducted an opinion poll with my fellow Ideas Shop public relations consultants, on whether they still believed there are companies in New Zealand, who are not using or even aware of social media in the work place, and to my surprise they thought there were...
Posted by Jillian Keogh on Tuesday 20th Jul 2010
NZ PR Blog: Leadership good for business
Organisations with great leaders are more profitable and successful – staggeringly so – than organisations with poor leaders according to research recently released by the Ministry of Economic Development.
Shifting up just one point on the Management Capability Index, which indexes a company’s leadership performance, translates to an estimated $46,000 increase in profit per employee, 17% increase in...
Posted by Amanda Woodbridge on Monday 12th Jul 2010
NZ PR Blog: Hearing Who?
In Dr Seuss’ Horton Hears a Who there is a moment when all the little Whos shout to be heard by the big animals who don’t believe they exist and don’t care if they do.
It comes from a recent study tour I was part of under the Emerging Pacific Leaders’ Dialogue 2010, a programme run by the Commonwealth Scholarship Foundation that brings 120 young-ish people together from nearly every country in the...
Posted by Anna Kominik on Thursday 8th Jul 2010
NZ PR Blog: PR; Perception is Reality?
I am a recent graduate and my friends often ask me what I am doing now. I tell them “I work as a PR and Communications Consultant”. They look at me smugly and reply, “Oh PR. You mean spin?”
Posted by Alicia Caldwell on Wednesday 7th Jul 2010
NZ PR Blog: Social media for internal communications II
Report from day two (conference) of Melcrum’s Internal Communications...
Posted by Emma McCleary on Wednesday 30th Jun 2010
NZ PR Blog: Social media for internal communications
Report from day one (workshops) of Melcrum’s Internal Communications and Social Media conference.
Companies spend huge amounts of time and money managing their reputation. However, they often overlook two key areas – online communication and using their staff to drive messages and information about their organisation...
Posted by Emma McCleary on Wednesday 30th Jun 2010
Facebook isn’t the problem. You are.
When I was at university nobody I knew had a cell phone so nothing I did at parties on Saturday nights ended up on Facebook - not that Facebook had been invented then.
Today everyone has a camera and access to social networking and the media is rife with stories about people behaving badly on Facebook. Some people get sacked, others never get hired and...
Posted by Emma McCleary on Wednesday 23rd Jun 2010
NZ PR Blog: PR and Events
When I read the Sunday Star Times social pages I often think that’s probably what some people think I do for a living – attend parties with beautiful people all the while sipping Veuve Clicquot.
PR and events seem to go hand in hand – they’re a great way to deliver key messages to an audience of interested people and if you can get media photographers along then can also get coverage in the social pages so the people who didn’t attend wish they had.
I began my career in museums...
Posted by Emma McCleary on Wednesday 16th Jun 2010
NZ PR Blog: Three cheers for the media and our parliamentary system
A politician stuffing his face with chocolate while ogling porn. A former minister treating his partner to flowers and massages... all on the taxpayer.
You can see why New Zealand's media has gone wild for the credit card expenses scandal sweeping Parliament. Salicious details make great reading and the chance to embarrass those errant MPs is too good for the media to miss.
The drip feeding of the inappropriate and sometime bizarre spending - gleaned from over 7000 pages of...
Posted by Sam Halstead on Tuesday 15th Jun 2010